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Study: Search, email remain strong in driving B2B traffic, leads [Infographic]
eMedia Vitals Two “old school” digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Organic search...
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Findable Content Marketing: 3 Google Keyword Tool Tips
Content Marketing Inst. I love diversity of the arts. It makes the world a beautiful place. It brings us Beethoven and Yiruma, Carravagio andBanksy. But remember there was a time when each of these...
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Marketers: Overworked But Overjoyed
Direct Marketing News Marketers are an optimistic lot. More than a third (34%) of the 2,620 marketing pros responding to a survey fielded by theAmerican Marketing Association andAquent said their...
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16 alternatives to Google Analytics
ragan.com Google Analytics rocks, really it does, but it’s not the only game in town when it comes to Web analytics. There are a number of reasons you might be looking for alternatives. 1. You...
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Mix of Digital, Offline Tactics Yields High-Quality B2B Leads
eMarketer Marketers use varying tactics for quality vs. high-volume leads B2B marketers around the world are trying a little bit of everything, according to a November survey by Eloqua, CMO.com and...
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NEW REPORT: B2B Lead Generation Trends 2013
B2B Technology Marketing Community Our B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges,...
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Search budgets rise to accommodate new channels, devices
BtoB daily news Technology companies continue to ramp up spending on paid search campaigns, driven by such pressures as international expansion and greater investments in content marketing, mobile and...
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Responsive Site Redesign: 4 SEO Considerations
Search Engine Watch Whether you’ve already decided to go responsive or you’re still considering a responsive site redesign, there are some things you’ll need to look out for from an SEO standpoint....
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Upgrade Your Content Strategy: 3 Brand Builders
Content Marketing Inst. The term content marketing has been gaining a lot of attention over the last few years, and rightfully so. Content is a lifeline in today’s social ecosystem, so its rise in...
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Maximize Content: Search, Social, Syndication
MediaPost In today¹s complex digital landscape, a solid content strategy won¹t see success without three core components: search, social and discovery. Many companies focus on just one or two areas...
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10 ways to write content that ranks high on Google
Ragan Please customers and search engines alike when you apply these tips to your content. Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult...
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Marketers are focusing more on mobile search and display ads
Internet Retailer Marketers are getting more bullish on mobile ads, particularly with mobile search marketing and banner display ads, according to a new report from marketing research and advisory firm...
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Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014
eMarketer Business-to-business (B2B) marketers are already looking ahead to 2014, and the outlook for the year seems positive. The Sagefrog Marketing Group surveyed US B2B marketing and management...
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Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track...
Marketing Land A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the...
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6 Major Google Changes Reveal the Future of SEO
Search Engine Watch The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a...
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INFOGRAPHIC: 20 MARKETING STATISTICS TO GIVE YOU A HEADSTART IN 2014
The Hub As we roll into the new year, here are the digital trends that are expected to play a big role in marketing strategies in 2014. Infographic by WebDAM. Here are some of the ones that were...
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Social Media Weaves Its Way Through Customer Life Process
eMarketer Social networks facilitate brand discovery, research and connection Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely...
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Are We Coming to the End of SEO?
Mashable What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has...
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9 Inexpensive Ways to Get Your Business Noticed Online
IDG News Service Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on...
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China Interview: Insight for Western Marketers
As the Alibaba IPO has reminded international businesses afresh of the vast potential in China, we catch up with Tait Lawton, who hails from Canada but has been working in People’s Republic for over a...
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