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Take two steps back from journalism: What are the editorial products we’re...
Nieman Lab The traditional goal of news is to say what just happened. That’s sort of what “news” means. But there are many more types of nonfiction information services, and many possibilities that few...
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IDG’s Chief Content Officer: Separate Content Marketing From Marketing
Huffington Post Since our first CXOTalk show launched in 2013 with Guy Kawasaki, I have interviewed 12 startup founders/CEOs, 15 Fortune 250 executives, 28 Chief Information Officers, 10 technology...
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How Google’s Emphasis On Mobile Will Affect You
MediaPost When it comes to search algorithm changes, Google has gone from making official announcements to a “this is something we do every day so don’t expect to hear from us” attitude. With this in...
View Article5 Words That Kill Your Blog
For the most part, moderation is used to stop spam from appearing not necessarily to censor comments, but you’re hurting the voice of the very people that can be your biggest evangelists. There are...
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4 Media Types Every Marketer and PR Professional Needs
Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you use the different types of marketing media to achieve your goals and reap measurable results...
View Article‘Dirty’ Data & Email Subject Lines
‘Dirty’ Data Data is vital for B2B marketing but it looks like marketers could be wasting their time and effort on dirty data. According to a Spear Marketing Group recent poll, 54% of US B2B marketing...
View ArticleNearly Half of Local Consumers Conduct Four or More Search Activities
NEW YORK–(BUSINESS WIRE)–Nearly half of consumers (49 percent) looking locally for national products and services have conducted four or more search activities, and nearly one out of four (24 percent)...
View ArticleHow To Avoid The Great SEO Mistake
Google in 2015 performed a major overhaul of its search engine algorithm nearly every quarter. Add to that more than 30 minor updates and you have a few dozen times when the algorithms determining...
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Why you won’t recognize SEO in 5 years
As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We are in the early stages of...
View ArticleSearching for searchers: Audiences are the new keywords
Search as we know it is changing, with keywords and match types giving way to a more audience-powered approach. It’s a transition that has been slowly coming, but now that remarketing and remarketing...
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